Twitter Marketing and Pandas

I contributed to a group interview on the Trada blog about How to Market Your Business on Twitter and ended up mentioning pandas and something I described as programmatic slime:

What I meant was that if you're a little too clinical and precise about your Twitter strategy, you may make folks queasy. It's the same principle as the uncanny valley. Just as humans are better when they be real, so are conversations.

Here's a panda: