About

Ef Rodriguez

I am a marketer who has worked for big companies, big agencies, and big idea startups.

Brands: I have held senior leadership roles at HTC and Philip Morris International, both of which are global brands with big budgets and fierce politics. I somehow made it work.

Agencies: I have worked as a hybrid creative/strategist at Wieden+Kennedy, Crispin Porter + Bogusky and Mcgarrybowen. I wore plaid shirts and thick glasses. (Still do.)

Community: I am most proud of my work in the Boulder community, organizing and hosting events that have included TEDxBoulder, Boulder Startup Week and Ignite Boulder. I’m also highly involved with Latinx students and alumni at the University of Colorado Boulder.

I am trying to get better at pinball. I walk everywhere. I recently started using the Oxford comma. And most of the content on this site is from the original template. Still haven’t gotten around to replacing it. Give me a break.