Did Your Business Shut Down? Tell Twitter, Dummy!

There's a restaurant/brewpub place in Boulder called the Boulder Draft House. It was pretty sweet. I was going to have an Ignite Boulder planning dinner there next week, but one of my friends had heard it closed down.

So I Googled the place, went to the site and didn't see anything. But considering that many business websites are onerous to update, I clicked on the Twitter icon at the bottom of the page, expecting to see a tweet or two about their closure.

Instead, it was a bunch of tweets from weeks and weeks ago and nothing that would suggest they had gone under. I called the place and their VM was full. Someone finally verified that the Draft House dream was over by visiting the place and seeing a sign.

The point of this post is this: If you bothered to create a Twitter account for your business (to announce specials, live music or hosted events), you should at least tell folks when you shut down. Yeah, it might be embarrassing, but it's an easy way to control the message and bid adieu to your followers (i.e. former customers).

I'll miss the Draft House. Just like I miss Redfish (which is what used to be there). I hope that space isn't cursed. Or maybe I do, since it could give me the chance to be the paranormal investigator that I've always wanted to be.

UPDATE:

Looks like they got the message: