Twitter's More Button - No More

Twitter announced its website revamp yesterday. In its wake, all the social media experts are blahblahblahing about what it means for the internets, how their expertise foresaw it and why you should download their white papers. 

Lost in the shuffle is the sole casualty of Twitter's evolution - the "More" button:

We had some good times, baby.

As someone who favors Twitter's web interface over more feature-heavy apps, I'm certainly excited about the changes. Making multimedia accessible without leaving the page is a huge step forward, don't get me wrong. But the announcement that the More button would be removed in favor of a bottomless supply of visible tweets was a rude awakening.

I'll miss using the More button, that friendly gatekeeper that rested quietly at the bottom of the page over the years, beckoning me to read another 20 tweets with its velvety voice.

"I really should head to the gym..." I would say.

"Awwww - c'mon, Ef!" replied the More button. "Give me a little click, there's bound to be some not-to-be-missed updates from your favorite strangers."

"Well, I guess a few more tweets couldn't hurt..."

I'll miss you, More button. Not for the tweets that you showed me, but for what you showed me about myself.