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Coathangr, the Fashion Social Network

I recently joined Coathangr, a social network for fashion. Not elitist fashion, as far as I can tell - I would kick that mess to the curb. It's very laid back and a lot like Twitter, except that instead of asking you what you're up to, it asks what you're wearing. It's a local startup, so I'm happy to be a fashionable guinea pig as they refine the site.

To quote the site itself, users are encouraged to "stream the contents of your closet and fitting room to your friends." That means brief status updates about style, both personal and aspirational. People upload pics of what they're wearing or thinking of buying and their followers reply.

Sample entry:

I like it so far, though I confess I haven't updated as much as I should. I'm not as sartorially adventurous as some of the other users - if you've met me, you've probably noticed that I tend to favor a handful of outfits in varying shades of black, grey or olive green.

I think one of the biggest pluses of the site is the willingness of its users to dispense advice and constructive critiques of people's ensembles. I prefer to turn to my friends for clothing queries - not an overpriced glossy mag. Coathangr makes that pretty easy to do.

Give it a shot. You can check out my scant profile under pugofwar. If you join, perhaps you can help me dress better. Or at least have a few laughs at my expense.

startupsEffashion, startups